YouTube on Tuesday announced a suite of new features coming to YouTube Studio, the platform over 30 million creators use to manage their channels and track their analytics and revenue every month. At its Made on YouTube event, the company unveiled new and updated tools like an AI-powered chatbot for support, an inspiration tab, title A/B testing features, auto dubbing, likeness detection tools, and more.

Many of these features build on tools previously announced or tested with smaller groups, but are now rolling out more broadly.

Of these, the most interesting addition is the likeness detection feature, which was first announced in 2024 and expanded earlier this year to a handful of top creators , like Mr. Beast. Now, the company says it’s bringing the technology to an open beta th

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