Week 4 of the high school football season is when things start to get serious. If your team has tasted some success, you start looking forward to making the playoffs. Maybe, you are even starting to do the math to see if your team can make it in the postseason with six wins, or possibly just five, because the schedule is so hard.
Or, if your team has struggled, it is getting to the point where you need a win to salvage your season.