The world's fondness for matcha is about to be tested by steep price increases.

What You Need To Know

The world's fondness for matcha is about to be tested by steep price increases

Global demand for the powdered tea has skyrocketed around the world, fueled by consumer interest in its health benefits and by the bright green matcha lattes bubbling up on social media, but the matcha market is troubled

In Japan, one of the biggest matcha producers, poor weather reduced this year's harvest

Matcha is still plentiful in China, another major producer, but labor shortages and high demand have also raised prices there

Global demand for the powdered tea has skyrocketed around the world, fueled by consumer interest in its health benefits and by the bright green matcha lattes bubbling up on socia

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