It’s not the first time that Shaquille O’Neal turned down a big-money deal. Back in 1998, he walked away from Reebok’s $40 million deal after a hassled mother scolded him for selling overpriced sneakers. This resulted in him starting his Shaq brand and selling the shoes at just $40. The Lakers legend sold 100 million pairs of his sneakers through Walmart and Lowe’s. With that success, he was back at Reebok in 2021 with a fresh outlook and a new title.
The Big Aristotle took over the reins as the president of basketball operations for Reebok. He got Allen Iverson as his VP to create the dominance that they created in the 90s. Despite the dream duo being back, they had a handicap. “ The good thing about my pace is I always move in a consistent championship pace. I don’t try to rush in and