In this episode of Brave Commerce, hosts Rachel Tipograph and Sarah Hofstetter sit down with Wendell Venerable, vice president of ecommerce at business incubator Congo Brands.

With experience at Nestlé, Reckitt, and Red Bull, Wendell shares how he has built a career by staying focused on the fundamentals, regardless of shifting trends in the commerce landscape.

Wendell explains why executional excellence still drives the most meaningful results, how to build influence across functions regardless of org structure, and what future leaders need to prioritize to stay relevant in a constantly evolving industry.

He also weighs in on generative engine optimization, agentic shopping, and why not every new buzzword deserves a strategy.

Key takeaways:

Execution over buzzwords: Wendell shares w

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