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As the 2025 college football season kicks off, TRUFF, the premium hot sauce brand famous for its truffle-infused flavor and heat, is stepping onto the field in a new way. The company has announced a nationwide Name, Image, and Likeness (NIL) campaign featuring two rising stars from Ohio State University Football: running back James Peoples and offensive lineman Luke Montgomery.

The campaign, designed to run throughout the 2025 season, puts TRUFF at the center of athletes’ routines by showcasing how bold flavor powers big performances. Through social media, digital content, and storytelling, fans will get an inside look at how TRUFF elevates everyday meals for two of college football’s most promising athletes.

Flavor Meets Fuel: How TRUFF Fits Into Game Day Routin

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