After Charlie Kirk’s assassination, millions have gravitated to his social media presence. The spike has been especially pronounced on YouTube, where subscriber growth has translated into higher view counts and a jump in estimated earnings.

Kirk, long a dominant force on social media, has gained more than a million new YouTube subscribers in the past week, according to Social Blade metrics. The surge lifts his subscriber base to 5 million, up from 3.8 million before his death. His weekly video view count has also jumped sharply, rising by 94.1 million.

The YouTube audience for his organization, Turning Point USA (TPUSA), has also climbed to 3.9 million subscribers, up from 3.3 million.

Estimated earnings from Kirk’s YouTube channel stand at $430,700, while Turning Point USA’s channel

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