Peacock ‘s The Paper and Paramount+ ‘s NCIS: Tony & Ziva were both off to very strong starts last week, per new streaming data from Luminate.
The shows, which both premiered on September 4, were among Luminate’s Top 10 streaming series from September 5 to 11 — quite an impressive feat, especially considering the available runtime for each and the competition they were up against.
The Paper landed in third place with more than 9.3M hours watched (561M+ minutes) across its 10 episodes. NBCUniversal made a last minute decision to drop all episodes at once rather than opt for a weekly release, which seems to have paid off in the sense that it got viewers to engage for much longer than with series at launch.
Each episode is around 25 to 30 minutes long, so the entire first season