KEY TAKEAWAYS:

Poll shows fans juggle costly streaming and cable options

6 in 10 dedicated fans use multiple sports platforms

Many churn subscriptions or share passwords to save money

Rising costs leave most fans dissatisfied with access

For many dedicated sports fans , keeping up with their favorite teams has become a juggling act.

Activate an NFL package in August, unsubscribe after the Super Bowl and before the NBA playoffs get underway, then subscribe to the NBA’s service. Grudgingly keep paying the cable bill because it’s the only way to get the local baseball team. Throw in a subscription to ESPN’s new direct-to-consumer streaming service for college football.

This patchwork of expensive subscriptions, cable packages and password shares is common for many sports fans, accord

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