If it feels like we just wrapped up July’s Prime Day , you’re not wrong! But here we are again: Amazon’s infamous sale returns October 7 and 8. The Prime Day K-beauty deals ending up being some of the most promising ones over the summer, and we’re predicting a similar trend this fall.

Even if your main MO during Prime Day is to stock up on household staples, it’s still worth making a detour for Korean beauty products . Why? Because K-beauty is in a league of their own—with dreamy textures, skincare-first formulas, and ingredient innovation that makes even the most forward-thinking formulas stateside feel a step behind.

“ K-beauty revolves around nurturing [the skin] barrier–optimizing the hydration within and blocking out pollutants and environmental stressors,” Dr. Christine Hall,

See Full Page