The Philadelphia Visitors Center said it will be forced to cut back on hours the Wanamaker Building will be open for the Christmas light show and Dickens Village experience unless it receives $50,000 by the end of the month.

A crowdfunding page was started in July to help keep the longstanding holiday tradition alive after the sale of the Macy's store, which closed in March. While over $300,000 has been raised, organizers said it's still short of its goal. Magnets, candles, art and special viewing experiences are being offered as incentives t o entice smaller donors to contribute. MORE: City Council plans to address a range of issues this fall – from utility costs to affordable housing

Kathryn Ott Lovell, president and CEO of Philadelphia Visitor Center, said that since the

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