NBA Commissioner Adam Silver offended many hardcore basketball fans when, in response to both the rising costs for consuming the product and the league's prominent presence on social media, he referred to the NBA as a highlights-based sport . While there are some analysts like Tim Legler who emphasize nuance and strategy, Silver's remarks illustrate how the game is perceived more as a viral, narrative-based viewing experience rather than a multi-layered competition.

Well, now he is explaining his comments , which he believes were taken out of context. “A portion of the question {at the end} was about the impact of social media, that's what I was answering,” Silver told Front Office Sports' “Tuned In.” “And what I was saying in a very positive way… I think it's an additive to those

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