(BPT) - From the most experienced marketing and PR pros to the do-it-all-yourself small-business owners, the goal is often the same: get people to a website to learn more and ultimately become a customer.

Until recently, search engine optimization (SEO) was a winning strategy to get on the first page of a potential customer's online search. But the game has changed now that AI is rewriting the rules, leaving many businesses feeling invisible, according to a recent webinar, "Branded Content in the Era of AI & GEO: Myths, Truths & Trends."

Entering a visibility economy

People are discovering and trusting content using new tools and features like Google's AI Overviews, ChatGPT and Perplexity. For example, type in a search and milliseconds later receive a handy AI summary with answers.

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