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Alibaba shares rose on Wednesday after Chinese state media reported that the e-commerce giant secured a major customer for its artificial intelligence chips.

China Unicom will deploy Alibaba's AI accelerators from its semiconductor unit called Pingtouge or T-Head, according to a report from China state broadcaster CCTV. Alibaba does not sell chips directly, but companies can effectively use the computing power based on those semiconductors by buying Alibaba cloud services.

A person familiar with the matter endorsed the accuracy of the CCTV report to CNBC.

Alibaba was not immediately available for comment when contacted by CNBC.

Shares of Alibaba closed more than 5% higher in Hong Kong, and the co

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