A leading British lingerie, nightwear and swimwear brand has today (September 17) announced it will be opening a huge new flagship store in Manchester’s Trafford Centre.

Boux Avenue will opening a new store at the shopping centre this autumn and follows a string of new openings at the site.

In August, three major retailers, Pull&Bear, Berksha and Zara, opened on Peel Avenue as part of a huge new investment.

The new Trafford Centre flagship store opening follows the company opening a brand new 2,765 sq ft unit in Manchester Arndale last month , marking the brand’s return to the city centre on 29 August under a 10-year lease agreement.

“We’re excited to be almost doubling our space with this new unit,” says Chief Operating Officer, Alex Paphitis.

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