Barbie is launching new Brave Barbie dolls, including its first Brave Ken.

Barbie is launching a new line of dolls without hair in honor of children with hair loss, including its first Ken without hair.

The new dolls are part of the brand's existing Brave Barbie line, which features bald dolls with attachable wigs. The latest line introduces the first ever Brave Ken, which is a new, bald version of Barbie's longtime male sidekick, according to a Sept. 17 press release.

The launch coincides with Childhood Cancer Awareness Month, which is observed in September. However, these dolls aren't for sale in stores. They will be given to children around the world who have cancer or autoimmune diseases that cause hair loss, the press release said.

“With their meaningful new look and expansion to a Brave Ken doll, these dolls continue to embody courage and compassion," Nancy Molenda, Mattel's vice president of global corporate events and philanthropy, said in a statement. "Placing these dolls into the hands of families and seeing the light they bring during life’s hardest moments is profoundly humbling and a privilege we hold close to our hearts.”

What do Barbie's new dolls without hair look like?

There are two Brave Barbie dolls. They are available in two skin tones and each come with five accessories: headphones, a hat, a headband, a wig and a sticker pack, according to a press release.

The first Brave Ken doll also features a wig in addition to the five accessories in the Brave Barbie.

Chase Carter, director of community engagement at CureSearch for Children's Cancer, a nonprofit focused on ending childhood cancer, helped develop the Brave Ken doll.

“It was important to me that Brave Ken carry the same message that Brave Barbie has given kids for years, that they are seen, valued, and strong even in their toughest battles," Carter, a childhood cancer survivor, said in a statement. "These dolls are far more than toys, they are symbols of courage and companions in the fight.”

What is the Brave Barbie program?

The Brave Barbie program, which first launched in 2013, exclusively gives dolls without hair to children through nonprofit organizations, such as CureSearch for Children's Cancer.

They are intended to provide comfort to children facing hair loss from cancer and other diseases.

According to a press release, the program has given more than 120,000 Brave Barbie dolls to children to date.

This year, the program is expanding globally through partnerships with more organizations around the world, the release said.

Are Brave Barbies and Kens for sale?

Brave Barbie and Ken dolls are only distributed through Mattel's nonprofit partners, according to the release.

As part of the launch of the new line, Mattel said it will be distributing 10,000 dolls to children around the world.

The new dolls are set to roll out this fall, but Mattel hasn't announced an exact release date.

According to the brand, families can ask for a Brave Barbie at their treatment facility, who will have dolls on hand. Families can also reach out to mattelchildrensfoundation@mattel.com.

Inclusive and diverse Barbie dolls

In recent years, Mattel has made efforts to launch more diverse and inclusive dolls. Last July, the brand launched a blind Barbie and the first Black Barbie with Down syndrome.

The dolls are part of Barbie's Fashionistas Line, an inclusive range of dolls with over 175 varieties of skin tone, eye color, hair color and texture, body types, disabilities and fashions.

The line has represented different disabilities and appearances in the past, releasing Barbies and Kens with mobility aids like wheelchairs and braces, dolls with hearing aids, hair loss and vitiligo.

The collection is described by Mattel as an inclusive range of dolls "designed to reflect the world kids see today."

Contributing: Mary Walrath-Holdridge, USA TODAY

Melina Khan is a national trending reporter for USA TODAY. She can be reached at melina.khan@usatoday.com.

This article originally appeared on USA TODAY: Brave Ken joins line of Barbie dolls that help children battling hair loss

Reporting by Melina Khan, USA TODAY / USA TODAY

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