Coach is undergoing a rousing resurgence. Refusing to become obsolete in the world of fashion, the more than 80-year-old brand has honed in on intentional craftsmanship , Y2K-inspired designs, and trendy collaborations like Summer in Bloom (which was designed and inspired by The Summer I Turned Pretty ).

As a shopping writer, I’ve been lapping up Coach’s new objective. From discovering hidden discounts on the iconic Tabby Bag to pursuing which bags The Summer I Turned Pretty star Lola Tung considers her top picks, Coach has yet to bore me. As such, I am more than happy to share 15 new and classic Coach bags that I believe are worth a spot in your shopping cart — up to 53 percent off.

Classic and New Coach Bags Under $300

Lola Tung’s Pick: Brooklyn Shoulder Bag 28, $295;

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