Sofia Jain has a carefully considered process for reviewing restaurants. She dines out in Manhattan, where she lives, constantly. She takes notes on the service, ambience and food. And she deliberates for several hours before scoring a meal from 1 to 10.

“I try to avoid recency bias,” she said.

Jain, 28, is not a restaurant critic. She is a prolific reviewer on Beli, a social restaurant app that allows users to rate meals, create lists, interact with fellow diners and amass points on a leaderboard. Since signing up in 2022, she has reviewed more than 1,700 restaurants and has another thousand or so bookmarked.

Beli has steadily attracted younger diners since its release in 2021, convincing many of them to start rating restaurants for the first time. The company says roughly 80% of its u

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