For Emma Wells, opening Heezie’s in Mountain Brook was more than a business decision — it was a way to honor her grandmother.

The shop’s name is a tribute to Mary Louise “Heezie” Wells, who passed along to Emma her love for accessorizing, gift-giving and decorating. Emma, her first grandchild, gave her the nickname “Heezie.”

What began in 2020 as a pop-up and social media shop turned into a full retail storefront in 2022 when a space opened in Crestline Village. The shop at 81 Church Street now offers a wide range of gifts, accessories and home goods, with a bright and approachable atmosphere that reflects Emma’s goal of helping people celebrate every day colorfully.

Behind the counter, Heezie’s is a true team effort. Buyer and sales manager Josie Gauldin, who grew up in Mountain Brook,

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