It seems like everyone has diamonds on the brain. That might have to do with all of the high-profile celebrity engagements over the past year, which have prompted group texts around the world to dissect Taylor Swift’s antique stone and Dua Lipa’s unconventional band. Meanwhile, the increase in lab-grown diamonds has sparked a debate about sourcing, ethics, and effects of the diamond business. Enter: Jared Jewelers. With a new documentary, line, and campaign starring Ginny & Georgia star Antonia Gentry, the accessible luxury brand is standing ten toes behind the natural diamond industry.

“Having the ability to trace a diamond from its birthplace all the way to my hands is fascinating,” Gentry tells W. That process is depicted in The Diamond Is Born, a new documentary from the Oscar-w

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