PARIS — Lancôme ’s star-studded lineup of ambassadors, from Zendaya to Isabella Rossellini, Olivia Rodrigo , Julia Roberts and Joey Sunday , crystallizes the luxury beauty brand’s ethos.
“Lancôme’s values are totally transgenerational,” said Cyril Chapuy, global president of L’Oréal Luxe. “From a 20-year-old to a 70-plus-year-old, we embody femininity à la Lancôme.”
Françoise Lehmann, who served as Lancôme global brand president for 12 years before stepping down in July, said it has had “remarkable ambassadorship.” The executive cherry-picked major female figures, whom she considers inspiring, self-made, strong, widely loved and respected role models. They are to represent all women.
“What they brought to the brand is truly unique,” said Lehmann. “They’re all generous women