Ten years ago, a bottle of green juice was the hottest accessory in town. It was part of a new wave of wellness that had It-girls, Victoria’s Secret models , and everyone else guzzling cold-pressed juices daily. Like all trends, however, the furor for squeezed kale and cucumber eventually waned. These days, the healthy beverage of choice is more likely to be a protein-and-collagen smoothie or a matcha latte whipped with some sort of non-dairy milk .

That’s not to say that green juice isn’t still a quintessential part of many people’s regular wellness regimens—and, in fact, the culture at large. As recently as 2023, Louis Vuitton’s Pacific Chill perfume , which features fresh notes of carrot and lemon, was inspired by Los Angeles ’ enduring juice culture. And, according to a 202

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