Who isn't trying to build "community" in 2025? Brands see it in their customer base, social media creators in their audience, and movements in their supporters.

But Amanda Laine lives it. From the moment she and her husband Harrison Taylor met, they knew they wanted to build something together. She hadn't expected to bring three more people into the fold, but that's how community tends to go: it grows.

In the last three years, Othership—a social club offering guided sauna-and-cold-plunge classes—has grown from its first location in downtown Toronto into four locations, in both Canada and the U.S. The company announced earlier this month that a fifth location would open in 2027.

In August, the wellness brand, which offers a breathwork app on top of its classes and sober raves, raised $11

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