It has been exactly one year since Alaska Air Group completed its $1.9 billion acquisition of Hawaiian Airlines . The deal was first announced in 2023 and came at a time when Hawaiian was struggling financially. The carrier had faced multiple setbacks, including the impact of the Maui wildfires, stronger competition from Southwest Airlines on interisland and mainland routes, and a slower rebound in Asia-Pacific demand after the pandemic.
Alaska Airlines
IATA Code
AS
ICAO Code
ASA
Airline Type
Full Service Carrier
Year Founded
1932
Alliance
oneworld
CEO
Ben Minicucci
Country
United States
IATA/ICAO Code
AS/ASA
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While Alaska and most US carriers had returned to firmer financial ground, Hawaiian continued to post losses in nearly every quart