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Walmart is continuing to make its way into the streaming space. The retailer is expanding its five-year-old Walmart+ program with a new entertainment twist: members can now choose between Peacock Premium or Paramount + Essential, included at no additional cost with their annual or monthly membership. The move places Walmart+ squarely in the middle of the ever-evolving streaming landscape, giving subscribers access to a major platform without having to tack on another bill.

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The retail giant has steadily layered benefits onto Walmart+ since its 2020 launch — from free delivery on grocery and general merchandise order

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