Samsung Electronics will begin displaying advertisements on the touchscreens of its premium Family Hub refrigerators in the United States, the company confirmed this week, marking further expansion of digital advertising into household appliances.

The South Korean tech giant said it is conducting a pilot program to show "promotions and curated advertisements on certain Samsung Family Hub refrigerator models in the U.S. market" as part of a software update currently rolling out to users.

Family Hub refrigerators typically cost between $1,800 and $3,500, leaving some buyers frustrated that premium-priced appliances could become ad-supported platforms. The refrigerators feature large touchscreen displays designed for household task management and entertainment.

As part of the program, thes

See Full Page