Over the past few years, we've been hearing rumors about the so-called "iPhone Ultra," a phone that is supposed to be the ultimate Apple smartphone. Some rumors have suggested this is a "fifth iPhone," and a level above the Pro Max, while more recently, opinions have shifted to Apple opting for a rebrand instead.

In the wake of Apple scrapping the iPhone 16 Plus in favor of the uniquely designed iPhone Air, it's about time Apple did the same thing for the Pro Max. Ditch what is essentially just a larger version of the iPhone 17 Pro, and go all in on a no-expenses-spared iPhone, the likes of which we've never seen before.

The iPhone 17 Pro Max's only real strength is size (and battery life)

The iPhone 17 Pro Max is, without a doubt, the best iPhone that money can buy right now. It's got

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