Investors continue to pay close attention to any updates this tech giant provides.

With a market cap of $3.6 trillion and a standing as the world's most valuable company for a long time (though not anymore), Apple ( AAPL 3.25% ) seems to always have the spotlight shining brightly on it. It's a powerful consumer brand with global reach. And it is one of the most innovative businesses around.

Shares haven't done well this year, as they are down 5% (as of Sept. 16), which lags the overall market. However, Apple is still getting attention these days.

Here's why everyone is talking about this " Magnificent Seven " stock.

Apple's updates continue

On Sept. 9, Apple held an event to reveal fresh updates to some of its products. The most anticipated of these was the

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