Confession: A major incentive to go to a movie is the popcorn. Yes, the movie is important, but the popcorn can tip the scale.

Fact 1: I like most varieties of popcorn. But theater popcorn is the best. (My opinion. I have no issue with those who disagree.)

Fact 2: Popcorn crunching time tends to be the first 30 minutes in the theater chair – waiting for the movie to start. First come advertisements, the request to shut off cellphones and be respectful, and note the exits. Then the previews start. Those I enjoy.

So I’m at the cinema this past week. While enjoying my popcorn time, something strange happened when movie previews started bursting on the screen.

I noticed each clip was punching one of my emotional buttons. They were hitting triggers that suddenly pulled me in, even without t

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