In recent weeks, we have witnessed politicians lean on powerful visuals to make their case on food and trade. But these staged moments rarely serve the public interest.

Worse, they often deepen food illiteracy in a country where understanding of how our system works is already fragile.

Take Ontario Premier Doug Ford’s stunt. Upset with Diageo’s decision to close its bottling plant in Ontario, he theatrically dumped a bottle of Crown Royal and urged Ontarians to boycott the brand.

What he didn’t mention is that the bottle in question was made in Manitoba and bottled in Quebec by unionized Canadian workers — jobs unaffected by the Ontario closure. The Windsor facility mainly serviced the U.S. market, and Diageo’s decision was years in the making.

Ironically, the boycott risks punishing C

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