In Sony ‘s quest to deliver original movies in an IP laden box office, their $50M+ negative global acquisition of the Margot Robbie and Colin Farrell fantasy romance drama, A Big Bold Beautiful Journey from Korean filmmaker Kogonada , embarked on a road to nowhere at the box office with a $3.5M domestic and $8M global opening, this after critics sliced the pic’s tires with a 37% Rotten Tomatoes score.

CinemaScore was a B-, but the Screen Engine/Comscore PostTrak exits were worse at 2 1/2 stars, 64% positive and a low 44% definite recommend, overall a complete rejection by audiences.

Overall for the weekend, per PostTrak, women showed up at 59% giving A Big Bold Beautiful Journey a low 64% score. Those few who showed up had their boyfriends, partners or hubbies with th

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