Taylor Swift has announced that she's launching her own SiriusXM channel, with the station hitting the airwaves 13 days before the release of her new album, The Life of a Showgirl. Taylor Swift's SiriusXM station hit the airwaves this weekend (Image: Matt Winkelmeyer, Getty Images for The Recording Academy)

Taylor Swift has unveiled her very own SiriusXM station ahead of her highly anticipated new album drop. ‌

The 35 year old megastar's Channel 13 went live as devotees count down to her 12th studio effort, beaming across North America from Saturday, September 20 through to Sunday, October 19. ‌

SiriusXM made the announcement official, with the company's president and chief content officer Scott Greenstein declaring: "Taylor Swift continues to not only dominate the music wo

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