The launch of a new iPhone is usually a celebrated event for Apple fans, but the release of the highly anticipated iPhone 17 took a chaotic and violent turn this week.

An Apple Store became the scene of a brawl as desperate shoppers, eager to get their hands on the latest device, began slapping and punching each other.

iPhone 17 Launch Turns Violent

A video of the shocking incident has gone viral, showing the moment the excitement of the launch descended into an all-out fight.

Today, 19 September, Apple's highly anticipated iPhone 17 series smartphones hit the store shelves in India. Unsurprisingly, massive crowds flocked to all four Apple Stores across the country, each one eager to purchase the new iPhones.

To be among the first to purchase the new iPhone 17 models — the iPhone 17

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