Thomas Benski ‘s new outfit Lumina Media has made a seven-figure investment and taken a minority stake in Arcade , the management company behind The Sidemen .

Arcade said Lumina’s investment, which includes a minority stake along with “capital and strategic expertise,” will allow Arcade to “accelerate its expansion across EMEA.”

Founded by Jordan Schwarzenberger , Sam Uwins and Aaron O’Neill in 2021, Arcade manages The Sidemen, the British YouTube collective who are widely considered to be one of the most popular YouTube brands of all time. The group has more than 130 million YouTube subs and 40 billion views to its content, according to tday’s announcement.

Arcade and the Sidemen have launched six businesses, a fan membership platform called Side+ and two seasons of Big Brother

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