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For more than a decade, Google operated like a digital cartel , whether it was rigging markets, crushing small businesses, or silencing conservative voices with zero consequences. The company used its monopoly over online advertising to manipulate prices, dictate who can compete, and control who gets heard. But finally, we have a president and a Department of Justice with the spine to take Google on. And it’s not a moment too soon.
Recently, the DOJ dropped a bombshell: a sweeping proposal to rip apart Google’s monopolistic chokehold on the ad tech market. The plan? Force Google to sell its ad exchange, open-source its core auction system, and, if that doesn’t work, force the company to sell off its publisher ad server