Good morning. Winning customers who stay with a brand for decades has become an important strategy for financial institutions and retailers.

For American Express , that means tailoring offerings to affluent, adventure-seeking customers in their mid-20s to mid-40s. In a new Fortune article , my colleague Shawn Tully spoke with American Express CEO Steve Squeri about enhancements to the company’s U.S. Consumer and Business Platinum Cards. Squeri also explains how he’s targeting Gen Z and millennials.

Dining was the fastest-growing travel and entertainment category in Q1 and Q2 this year for American Express. Subsequently, Amex recently introduced a new $400 annual credit for reservations made through Resy—a site acquired by the company in 2019, a year after Squeri became CEO. Amex

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