Summary • Demna surprise-dropped his debut Gucci collection, “La Famiglia,” a lookbook of 38 archetypal personas • The collection reinterprets the brand’s core identity with a mix of sexy and classic silhouettes • It will be available exclusively at 10 Gucci boutiques worldwide from September 25 to October 12

Demna has officially ushered in a new era at Gucci. Surprise dropping his new collection with the Italian luxury fashion house on Instagram and the brand's official website, Demna released a lookbook titled "La Famiglia" that spans across 38 looks. The newly installed creative director releases the collection just a day before the official runway show at Milan Fashion Week, sending a wave of anticipation through the fashion world. The collection is a reinterpretation of Gucci’s

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