Spanish TV’s future was on display in Anadalusia’s Cádiz . The South International Series Festival , which drew close to 13,000 participants, signaled key shifts: a push for global reach, the rise of identity-driven storytelling, new awards, and Andalusia’s industrial push. Here are seven takeaways on where the business is heading, if the Festival is anything to go by.

Internationalization: The Next Big Challenge

Festival director Carles Montiel called internationalization the festival’s next “obsession.” With nearly 13,000 attendees, South already feels like a pretty weighty addition to the fest circuit. Montiel sees further growth potential by turning Cádiz into a true crossroads for the global series. The festival has steadily courted international attention – last year it welco

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