It had to be just right. That was the reason Nike and Skims pushed the debut of their codesigned collection from the spring to the fall.
But now it’s ready, they believe, and the line of performance and lifestyle product will launch on Friday. It will include 58 styles in seven collections with pieces ranging from foundational bras and leggings to layering pieces. Hero styles will include a double-strap scoop bra, a footsie legging, a mini short, a two-inch boy short, a long-sleeve wrap top, side-snap sweatpants and an oversize track jacket.
It was in February that the sports giant and the intimates and loungewear company cofounded by Kim Kardashian revealed that they were teaming up to create NikeSkims, a new brand targeted to wome n.
The partnership represented a new direction