Let the Demna era at Gucci begin, In a surprise drop today, the house’s newly appointed artistic director unveiled his first collection in a lookbook titled La Famiglia, starring a cast of characters that embody “the Gucciness of Gucci.” The 37-look lineup, according to the brand, is meant as a primer—“defining the aesthetic base upon which Demna’s Gucci vision will be built leading up to his first show in February.”

Captured by photographer Catherine Opie, the series of portraits introduces an eclectic family of archetypes—each one representing a bit of Gucci’s history through Demna’s lens. “I shaped the collection by imagining a constellation of characters, asking myself what Gucci means to me, from its archive to the many identities it embodies,” he told WWD . “I gathered an imaginar

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