Toronto boutique owner Julie Skirving was confused when she got flooded with complaints from online customers who received poor quality items or didn't get their orders at all.

Over five hundred and forty people came to her with one common thread: they had seen a sponsored ad on Facebook and ordered from a site called "Logan Toronto." Skirving's store is called "Logan and Finley."

"What I experienced was a lot of people calling, a lot of people stopping by, a lot of people emailing," Skirving said.

"I have been in business for almost 13 years and when you type 'Logan' in Toronto, my store comes up," said Skirving. "Then I did a little digging and realized that there was what I thought looked like a scam."

A screenshot of an ad on Facebook for 'Logan Toronto.' (Facebook)

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