In this article

NKE

Follow your favorite stocks CREATE FREE ACCOUNT

Nike 's highly anticipated activewear line with Kim Kardashian's intimates brand Skims is set to launch this week after it was pushed back due to production delays, the companies announced Monday.

The partnership, dubbed NikeSKIMS, is a key part of the sneaker company's strategy to win over more female shoppers and take back market share from brands like Lululemon, Vuori and Alo Yoga, which cater more closely to women.

The new line will launch on Friday with three core collections – Matte, Shine and Airy – that will be updated seasonally. It will include around 40 new styles and pieces that can be worn in and outside of the gym.

Beyond the core apparel line, NikeSKIMS will also debut a handful of seasonal

See Full Page