Every change starts with a grievance. There’s things people don’t like and they want them to be different. At any given time in any organization, there are things that aren’t working as well as they should. Employee turnover is too high, sales are down, and customers are complaining. For whatever reason, things need to change.

Smart leaders know that they can’t just stay mired in grievance. If you’re only focusing on problems, you’ll get caught up in an endless to-do list. It is no longer enough to simply plan and direct action, we must inspire and empower belief and that means creating an aspirational vision that can form the basis of a shared purpose.

Yet you can’t just jump to the vision all at once. In the beginning, the idea is flawed and unproven, the organization isn’t ready for i

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