We genuinely don’t know where you’ve been if you weren’t already aware that Demna was now installed as Gucci creative director, having replaced Sabato De Sarno (who only lasted two years in the role). Demna’s highly anticipated debut collection as the creative force behind the renowned Italian fashion house is here. Ahead of the official start of Milan Fashion Week , Gucci releases its Spring 2026 collection designed by the Georgian designer in the form of “La Famiglia”, a 37-portrait lookbook that explores what he describes as “the Gucciness of Gucci”. On September 23, the brand is set to release a video to accompany the collection (directed by Spike Jonze and Halina Reijn and starring Demi Moore).

Gucci Spring 2026 Collection Review

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