Amid the ever-changing K-pop landscape, few groups have continued to rewrite their own history 10 years into their career quite like TWICE.

Beyond their towering popularity in Korea and Japan, one aspect that’s often overlooked is how firmly the nine-member act has planted its flag in the U.S. market. In 2023, TWICE became the first K-pop girl group to sell out both L.A.’s SoFi Stadium and New Jersey’s MetLife Stadium, and that same year they made history again by winning the Breakthrough Artist honor at the Billboard Women in Music Awards. The following year, their 13th mini-album With YOU-th debuted at No. 1 on the Billboard 200 — the group’s first chart-topper, and only the eighth time any K-pop act had ever topped the chart.

2025 has been another milestone year for TWICE’s U.S. prese

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