If you haven’t seen the viral Anthropologie rock video , are you even on the internet? (Is it possible I’m too online? That's definitely up for debate.)

I’ll be the first to admit that I am an “Anthropologie Woman.” (If you haven’t read Anna Haines’s Substack on the topic, I’m urging you to go ahead and do that now.) But I also know its prices are absolutely ridiculous on most, if not all, of its decor — and yet, I still want everything it sells.

The coolest thing about Anthropologie, and possibly why I’m so OK with its exorbitant prices, is that the brand knows exactly what it's doing. The employees are so self-aware that they’ve recently embraced becoming a meme, just in time for all the Instagram girlies’ fall reset.

It all started with a now-viral TikTok from Phoebe Adams.

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