Arc’teryx, a popular Canadian clothing brand based in Vancouver, is being blasted online following an event in China near the Tibetan Plateau.

According to reports from publications like CNN and the BBC, a multi-coloured fireworks display went off at the foothills of the Himalayas, which is what sparked the backlash.

Arc’teryx reportedly collaborated with artist Cai Guo-Qiang for the fireworks display. An official video of the display was later taken down. The blowback is a result of the potential environmental impacts on the Tibetan Plateau, which is a sensitive ecosystem.

Arc’teryx has issued an apology and published it on several of its social media platforms, including Facebook and Instagram.

In its apology , Arc’teryx said that the fireworks display “was out of line with Arc’t

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