By Jessica DiNapoli

NEW YORK (Reuters) -Unilever’s Magnum ice cream business, set to publicly list in November, plans to use Chilean start-up NotCo’s artificial intelligence to reformulate products and create new ones.

Magnum plans to use NotCo’s AI to look at the calories in ice cream, make new plant-based products and help manage rising commodity costs, said Zbigniew Lewicki, chief research, design and innovation officer at the Magnum Ice Cream Company, in a statement.

Lewicki said consumers want to indulge but are also looking for smaller portions and more sustainable products.

Magnum, which also includes the Ben & Jerry’s and Cornetto ice cream brands, is one of more than a dozen consumer goods companies working with NotCo to overhaul their products, said CEO Matias Muchnick.

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