The NBA is celebrating the start of a new season with its 6th Annual NBA Jersey Day on Monday, Oct. 20.

Fans, influencers and celebrities are encouraged to show off their favorite teams and players in celebration of American Express NBA Tip-Off 2025.

Before the 2025-26 season tips off on Tuesday, Oct. 21, wear your favorite jersey and share a photo on social media, tagging your favorite teams, players and the NBA.

The rules

Post a picture of yourself wearing an NBA jersey from any era on social media within the 24-hour window

Tag @NBA and team accounts

You can be featured on the league and team social media channels and connect with basketball fans around the globe!

Support your favorite teams & players

Got a retro jersey you’d like to show off? How about a brand-new model from Nik

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