LONDON — Gant is bringing American East Coast prep into the heart of Mayfair this fall, transforming the French restaurant Mister Nice into Gant House, a clubhouse-style takeover in celebration of the brand’s fall 2025 campaign .

The activation, which was launched during London Fashion Week, will through Oct. 15.

The menu reimagines American classics with a French twist, served on custom tableware that is stamped with Ivy League-inspired prints. Guests can also take home playful merch touches, from matchbooks to coasters designed for the occasion.

Customers who are in the mood for a different vibe can visit the bar just a room over, where an oak-paneled lounge adds to the atmosphere with low lighting, a retro soundtrack, tabletop games and a curated wine list.

For the month of the

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